GREENSBORO, NC – August 31, 2023 – With 34 million people in the United States identifying as food insecure, The Fresh Market, Inc. is pleased to continue its partnership with Feeding America® for a special fundraising event during the month of September for Hunger Action Month®. In an effort to make a positive impact in the movement to end hunger, the specialty food retailer is launching a roundup fundraiser at all of its 160 stores.

Throughout the month, guests at The Fresh Market will have the opportunity to round up their total at the register to the nearest dollar, or make a donation at the register, with all proceeds being donated to Feeding America. This initiative aims to provide increased support to people facing hunger by raising funds. $1 allows the nonprofit to help provide at least 10 meals on behalf of local partner food banks. In addition, 90% of what a The Fresh Market store raises from the round up goes towards supporting the store’s partner food bank to feed people in their community.

"We are excited to join forces with Feeding America again this year for this very important initiative," said Jason Potter, CEO of The Fresh Market. "This partnership allows us and our guests to make a difference in our communities by simply rounding up their purchases. Together, we can help ensure that no one goes hungry."

Hunger Action Month, recognized every September, is a nationwide campaign led by Feeding America to raise awareness and inspire the public to take action on behalf of people facing the impossible choice of hunger. Each year, millions of Americans experience food insecurity, and Hunger Action Month serves as a reminder that together, we can make a difference.

“Hunger Action Month is the time to come together to elevate the voices of people who experience food insecurity,” said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. “We are grateful for partners like The Fresh Market who continue to help local food banks provide meals. Their contributions make a meaningful difference for millions of neighbors facing hunger, ensuring that they have access to the food and resources they say they need to thrive.”

The Fresh Market is committed to giving back to the communities it serves. In addition to the roundup fundraiser, the retailer regularly donates unsold food to local Feeding America partner food banks in the communities it does business to help end hunger and alleviate the impact of food insecurity.