GREENSBORO, NC – August 24, 2023 – Teaming up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart, The Fresh Market is excited to be the title grocery sponsor and brand featured on season 12 of The VeryVera Show. Airing in 42 markets across the country, each 30-minute episode of The VeryVera Show features engaging and exceptional guests, savory recipes, diversity in food preparation, delightful surprises and lifestyle and entertaining tips.

Known as a destination for special occasions and time saving meal solutions, The Fresh Market is proud to partner with The VeryVera Show as Vera’s winning smile welcomes in thousands of viewers of all ages who are looking for ways to put a spin on traditional meals and creating memorable culinary experiences. Celebrating the joy of delicious food shared between family and friends seemed be a natural connection for the two brands and one that will be highlighted throughout Season 12.

“We’re thrilled to have The Fresh Market brand represented on The VeryVera Show and look forward to seeing our products come to life through Vera’s recipes,” stated Kevin Miller, Chief Marketing Officer at The Fresh Market. “We know our guests trust us for the highest quality products and now they’ll be able to tune in and learn more ways to make every day eating extraordinary and special occasions even more memorable.”

As part of the sponsorship, Vera Stewart will tap into her love of college football and guest host an upcoming Tailgating episode of The Fresh Market’s shoppable livestreams. On October 12, guests can tune in and shop live while Vera shares some of her favorite recipes and tips on hosting the perfect Tailgating party and have a chance to win Vera’s cookbooks.

"As a loyal shopper with The Fresh Market since my local store opened, my visits have always felt like an experience,” said Vera Stewart of The VeryVera Show. “The layout of the store introduces a warm feeling and showcases the carefully selected brands and signature The Fresh Market products. The friendly cashier at the register makes the trip more pleasurable. Having The Fresh Market as a partner moving into Season 12 speaks to my own culinary journey and I look forward to sharing my experiences and tips with our viewers."

Season 12 of The VeryVera Show kicks off on August 26 and will feature episodes celebrating different seasons, holidays, special occasions and more.