GREENSBORO, NC – Oct. 30, 2023 – Everyone needs nutritious food to thrive, yet nearly 34 million people, including more than 9 million children, experience food insecurity in the U.S. That’s 1 in 10 individuals and 1 in 8 children. That’s why The Fresh Market, a leading specialty fresh food retailer, is excited to announce the launch of its annual holiday round up campaign in partnership with Feeding America®. This initiative aims to make a positive impact by supporting people facing hunger during the holiday season.

From November 1—December 31, 2023, guests shopping at all 161 The Fresh Market locations will have the opportunity to round up their purchase to the nearest dollar, with the total amount being donated to Feeding America, the largest hunger-relief organization in the United States. $1 helps provide at least 10 meals secured by Feeding America on behalf of local partner food banks. 100% of funds collected will go to the nonprofit, with 90% redistributed to local partner food banks and 10% to the Feeding America National Organization.

“The holiday round up campaign is part of The Fresh Market’s ongoing commitment to making a positive impact in the communities we do business,” said Jason Potter, President and CEO of The Fresh Market. "The holiday season is all about giving, and we want to make a difference. By simply rounding up their purchase, our guests can help support people in accessing the food everyone deserves and provide meals for those in need, making their holiday season a little brighter."