Fresh Markets

This! Was Worth the Wait

Discover All That's New in Greensboro on Lawndale Drive!

This! Is The Fresh Market

Since we first opened in Greensboro 40 years ago, we’ve offered our guests the freshest, most delicious food and quality service. Today, we’re taking The Fresh Market to a new level of innovation—starting with your local store.

We have taken our fresh, curated ingredients and created a new in-store culinary experience featuring signature dishes you won’t find anywhere else. Enjoy hot, fresh-made foods like smoked-in-house barbecue, ribs and brick oven pizza sold whole or by the slice. Let us make a custom salad for you, or try a custom-made sandwich or burrito bowl. We’ll even have beer and wine you can sip while you shop.

Enjoy a special presentation of our Grand Re-opening Ribbon Cutting to see our latest innovations.

Early risers can come in as early as 7am for fresh-baked, hot biscuits loaded with everything from bacon, egg and cheese to Korean fried chicken.

Coffee lovers: There’s more for you, too. We’re proud to announce our partnership with Roasting Plant Coffee. Roasting Plant’s patented Javabot™ lets you choose from an array of freshly roasted beans or custom blends, made to order by the cup in less than a minute. Described by customers as “Willy Wonka meets the Apple Store,” Roasting Plant brews and roasts beans using the latest technology for the best-tasting coffees, cappuccinos, lattes and more. It’s a treat for the senses, and something you’ll have to see (and taste) for yourself.

Visit us at 3712 Lawndale Drive for our newest groundbreaking culinary experience. This! Is The Fresh Market, and we can’t wait to serve you.

This! Will Be Better Than Drive-Thru

We invite you to visit us at 3712 Lawndale Drive in Greensboro to discover what's new, from hot coffee roasted to perfection in our store and biscuits served warm all day, to brick oven pizza and wine and beer by the glass! Explore the higlights below and keep scrolling to read our 27-page Special Edition Greensboro Magazine that includes our full menu.

Roasting Plant Coffee Tubes - Store 1
Roasting Plant Coffee

The Fresh Market and Roasting Plant Coffee are committed to bringing you the best quality coffee you can buy, and the absolute freshest. Roasting Plant’s signature Javabot™ system brings the expertise of Roast Master Genevieve Kappler to every single-sourced bean and every cup served.

Bacon Egg and Cheese biscuit
Hot & Freshly Made Biscuits

Spice up your breakfast or lunch, afternoon snack or dinner on the go routine with our delicious biscuit menu. Our biscuits are made with cream cheese for a softer, more tender bite, and topped with exclusive ingredients and flavor combinations. Try bacon, sausage or ham with eggs and cheese!

Updated Berry-Smoothies 2022
Freshly Made Smoothies

Smoothies have never been so packed full of delicious ingredients. With fresh fruit from our Produce Department, our smoothies are not only fantastically tasty, but nutritious too. Try the classic flavors of our Strawberry Blueberry and Banana Strawberry Smoothies or sip our refreshing Mango Pineapple Smoothie.

Hummus Salad - Store 1
Fresh Custom Salads

We have taken our best ingredients and set up a space for those salad aficionados who love to create their “perfect” salad to come in and customize and create the salad you crave with a wealth of tantalizing ingredients to choose from.

smoked brisket sandwich
Hand-Crafted Sandwiches

Sandwiches–another word for joy! Meat lovers will swoon over our Smoky Pork Cubano, featuring The Fresh Market Smoked Pork BBQ and our Smokey Brisket sandwich, which piles on Smoked Brisket with The Fresh Market Honey BBQ Sauce.

BBQ BRISKET PLATE March 2022-The Square
BBQ, Brisket, Ribs & Sides

Our meat and ribs are smoked “low and slow” over hardwood, flavoring and tenderizing it to perfection. Our pulled pork is rubbed with our chef’s blend of spices and then finished with mop sauce. Before our brisket hits the smoker, it’s rubbed with brown sugar, salt and pepper.

In-store Wine Display - Store 1
Wine & Charcuterie

We have an exceptional wine selection providing choices from around the world. Choose a fruity rioja from Spain or a dry, crisp sauvignon blanc from New Zealand. Pair it perfectly with our vast selection of charcuterie, inclusive of varieties of specialty meat and cheese to make the perfect board for every occasion.

Brick Oven Pizza - Store 1
Brick Oven Pizza

Hey pizza lovers! Our brick oven pizza offerings take The Fresh Market experience to a tastier and decidedly more convenient level. We offer delicious, fresh pizza by the slice or whole pies.

Burrito Bowls
Burrito Bowls & Tortas

You’ll love our burrito bowls and tortas. Create your own burrito bowl or choose one of our curated combinations! Tortas round out our menu and are served with guacamole, lettuce, shredded cheese, lime crema.